IBM Net Promoter Score internal comms

When IBM’s Chief Marketing Officer wanted to promote the importance of NPS to their specialist teams, she knew who to ask. WorksMC were tasked to advertise the essence of why IBM needed an NPS programme in a surprising, engaging way – one that stood out from other corporate messaging around the organisation. Due to the success of the campaign, it progressed to encourage IBMers to get actively involved in the programme and seek useable feedback from technology partners. “WorksMC nailed the brief! This was my first experience with WorksMC and they couldn’t have been more professional, creative and responsive. They clearly understood the brief for our Need2Know campaign and delivered an integrated campaign we will now scale globally at IBM.” (Lisa Gilbert, CMO IBM UK&I)

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