Selling through a network of Business Partners is hard, managing marketing fund allocations, reviewing plans, implementing lead generating campaigns that comply to strict rules, ensuring brand compliance and all the while keeping your sales partner happy. Our approach to co-marketing is often seen as refreshing as we take a more pragmatic, open, flexible approach to how we manage co-marketing engagement. Our approach creates better working relationships and improved ROI. It’s why, when IBM carried out a highly competitive tender, to find an agency they could recommend to their Business Partner network to execute on their vendor sponsored marketing, they chose WorksMC. And why we also administer Lenovo’s Business Partner MDF programme.