Triangle / IBM virtual wine tasting event
Triangle Software, an IBM Gold Partner, wanted to use IBM co-marketing monies to help lead generate for their FlashSystem product range. WorksMC created a virtual wine tasting event: Chateau Chez Vous. Guests were emailed, inviting them to register via a dedicated landing page. All registered guests, prior to the event, received a box consisting of 4 half bottles of wine, a selection of cheeses, a welcome letter with instructions and a Tasting notes flyer of the FlashSystem Series. The event was split into two sections. The first section involved a presentation from IBM and Triangle key speakers to present the latest in IBM Flash Storage solutions innovations. The second part of the event being a wine and cheese tasting session, hosted by wine experts.