Lenovo end user lead generation

UK schools buy a huge volume of PC’s and tablets every year. As the worlds’s No.1 provider of educational hardware, Lenovo wanted to tap into this marketplace. Following a pitch WorksMC were awarded the campaign task to raise product awareness amongst the academic community. We created articles and advertising for the sectors No 1 trade magazine TES, supported by social media advertising, telemarketing and event support for BETT. We reached 91% of head teachers and delivered 213 new business opportunities.