IBM Taxi video internal comms

IBM needed a fresh approach to celebrating the innovative way its Business Partners work together with IBM's technology. A standard talking heads video seemed like a good option, but it lacked impact. Instead, WorkMC delivered a ‘sharing the journey together’ concept. Literally. This series of videos captured the relaxed informality of back-of-a-taxi-conversations, comprising insightful chats between IBM heads and leaders of technology Business Partners as they share a taxi ride.